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Smart Voter
Los Angeles County, CA November 6, 2012 Election
Measure V
Pomona Transient Occupancy Tax Increase
City of Pomona

Ordinance - Majority Approval Required

Fail: 14,708 / 49.14% Yes votes ...... 15,225 / 50.86% No votes

See Also: Index of all Measures

Results as of Dec 2 2:20pm, 100.00% of Precincts Reporting (56/56)
Information shown below: Impartial Analysis | Arguments |

To ensure funding for essential general city services including police services, fire protection, street and park maintanance, business development, and park and recreation services, shall an ordinance be adopted to incresase the tax charged only to persons who occupy hotels, as defined by Pomona City Code Section 50-81, otherwise known as the Transient Occupancy Tax (TOT), from ten percent (10%) to twelve percent (12%)?

Impartial Analysis from ARNOLD M. ALVAREZ-GLASMAN, City Attorney
Transient Occupancy Tax-Amendment to PCC section 50-82

The City of Pomona currently imposes a Transient Occupancy Tax, commonly known as a "Hotel Tax" or "TOT," in the amount of ten percent (10%) of the rent charged by the hotel operator. The tax is only imposed on each "transient" or hotel guest who stays at hotels within the city limits of Pomona. (Pomona City Code § 50-82). The tax revenues are collected by the hotels from their guests and then paid to the City.

The TOT was established by the City in 1965, and the current rate of ten percent (10%) has remained unchanged for the last 18 years (since 1994). The tax is not paid by property owners within the City. The TOT is only paid by hotel customers.

If adopted, Measure "V" will amend section 50-82 of the Pomona City Code to increase the TOT rate to twelve percent (12%) of the rent charged by the operator. If adopted by the voters, it is estimated that the increase will result in an additional $288,000.00 in general funds annually, although the actual results may vary depending on the health of the economy. All additional revenue received from the TOT will be deposited into the City's general fund, to be expended on general fund purposes, such as police services, fire protection, street maintenance, business development and park and recreation services. If adopted, the TOT rate of twelve percent (12%) would take effect upon the earliest date legally possible after the City Oerk certifies the votes.

A "Yes" vote on Measure "V" supports the increase of the TOT rate from ten percent (10%) to twelve percent (12%) of the rent charged by the hotel operator.

A "No" vote on Measure "V" will maintain the current TOT rate.

 
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Arguments For Measure V
Dear Pomona residents,

As sales and property taxes have dropped, so has the City's revenue. The present economic situation has forced the City of Pomona to take drastic measures to ensure the most basic services for its residents. Personnel in all departments along with services have been reduced. Some services have been outsourced.

Many of our employees are carrying double loads. In order to maintain and enhance the services that our citizens need and deserve, you are being asked to approve Measure V. Approval of this measure will increase the existing hotel tax from 10% to 12%.

Approval of Measure V will not cost Pomona property owners a single penny! It will only affect persons who occupy hotels in the city. The additional revenue will alleviate the city's financial stress, and ensure funding for essential city services.

A YES vote will help the City of Pomona to continue to provide its citizens with the services they are accustomed to receiving on a daily basis.

Please vote Yes on Measure V.

CRISTINA CARRIZOSA
Council Member

DANIELLE SOTO
Council Member

PAULA LANTZ
Council Member

GINNA E. ESCOBAR
Council Member

(No arguments against Measure V were submitted)


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Created: December 17, 2012 13:44 PST
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