Candidate for
Council Member; City of Sausalito

Peter is the founder, CEO and majority shareholder of The Sausalito Group, Inc. and specializes in business and marketing strategy and expert witness testimony. His background includes over 20 years at The Coca-Cola Company where he held a variety of key positions including the role of Chief Marketing Officer in the early 90's (responsible for the now-famous "Always Coca-Cola " advertising campaign) and President of Marketing and Distribution at Columbia Pictures in the late 80's (where his releases include GhostBusters, La Bamba, Karate Kid, Stand By Me & Tootsie.) In addition to his role with The Sausalito Group, he is a member of the boards of directors and boards of advisors of a number of technology companies. He also served as Adjunct Professor of Marketing at the Haas School of Business at the University of California + Berkeley, where he was also Co-Director of the Center for Marketing and Technology from 1996 until 2006. In 2004, Peter joined the faculty of the Graduate School of Business at Stanford University as a Visiting Professor where he conducted MKTG 392: Marketing and Brand Strategy to MBA students. In the summer of 2007, he assumed the position of Adjunct Professor of Marketing at the Peter F. Drucker Graduate School of Management at the Claremont Graduate University where he will teach an MBA course on entertainment marketing. He holds four earned university degrees including a Ph.D from the Peter Drucker Graduate Management School at the Claremont Graduate University.